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UnieWMS vs ShipHawk WMS

Tier-1 WMS functionality vs Complete WMS with revenue model

ShipHawk positions for scaling mid-market companies, likely low thousands per month plus usage fees for shipping network services. UnieWMS offers flat $500/month with FREE WMS at 42 clients through white-label revenue—likely cheaper for pure software use.

ShipHawk aims to provide 'tier-1 WMS functionality' optimized for omnichannel but easier to use. Includes logistics network integration (SBL) and focus on last-mile optimization. UnieWMS delivers complete warehouse management with white-label OMS and revenue-generating client accounts.

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Pricing model

ShipHawk: Likely low thousands per month range plus usage-based fees for shipping network services (SBL). Modular pricing—WMS vs Shipping software vs logistics network. For pure software use, UnieWMS likely cheaper. Total cost depends on whether using their SBL sortation network.
UnieWMS: Flat $500/month includes all features. First 20 client accounts included. Additional clients cost $17/month. Sell white-label at $29/month = $12/client/month profit. FREE WMS at 42 clients. No separate modules or usage fees for core WMS functionality.

Onboarding speed

ShipHawk: Markets as avoiding 'multi-year, massive contracts' of tier-1. Likely implements in matter of weeks to couple months. Possibly not as quick as UnieWMS's ~30 days, but emphasizes quick deployment relative to legacy. Could vary if lot of process tailoring needed.
UnieWMS: ~30 days average deployment with white-glove onboarding. AI-powered data migration. Focused on quick value. If slight feature tweak needed, vendor might add it quickly. Both emphasize speed relative to legacy systems.

Integrations

ShipHawk: Integrates deeply with ERPs (NetSuite, Acumatica, Infor, MS Dynamics, Sage, SAP). Strategy seems to integrate at ERP level. Does not explicitly mention direct marketplace integrations. If using ShipHawk, might feed from higher-level OMS/ERP.
UnieWMS: Pre-built marketplace connectors (Amazon, Shopify, etc.). White-labeled client dashboard connects all client marketplaces. Open APIs/webhooks. Can set up new integrations in ~3 days. Can act as OMS for channels, not just complementary to ERP.

Execution & UX

ShipHawk: Aims to provide 'tier-1 WMS functionality' optimized for omnichannel but in easier-to-use package. Features explicitly mentioned: receiving/putaway, cross-docking, continuous wave optimization, omni-channel picking, adaptive scan-pack, cycle counting, license plating, compliance labeling, integrated shipping. Very robust set—essentially all core WMS processes plus strong parcel shipping capabilities (their DNA is shipping software). Emphasizes labor efficiency (minimizing travel, task interleaving). Differentiator: logistics network integration (SBL) and focus on last-mile optimization—can pick up and sort shipments, effectively acting as hybrid between WMS provider and shipping carrier aggregator. Continuous wave optimization (orders waved/picked in ongoing flow rather than static waves) very akin to UnieWMS's auto-assigning tasks in real-time (both dynamically adjust). Adaptive omni-channel picking suggests can adjust picking strategies on fly for B2B vs B2C orders (sophisticated feature). Dynamic scan-pack likely means system adapts to what items are scanned and guides packing accordingly. Both provide visual analytics: ShipHawk mentions 'insightful visualized analytics' (implies dashboards). Strong suit is shipping and last-mile—guarantees eliminating charge-back issues by compliance labeling and documentation features, and SBL sortation network ensures cost-effective shipping. Design to be 'configurable, highly agile' suggests built to adapt like tier-1 but easier—might allow more user-side config.
UnieWMS: Complete WMS with kiosk-first execution, auto-assign engine, guided putaway, wave-aware picking, scan-based pack checks, shipping rules and label printing. Real-time dashboards. First-in-class peer-to-peer network for inventory optimization. Comprehensive warehouse operations. Overlaps a lot with ShipHawk: guided putaway, wave-aware picking, scan-based pack checks, shipping rules and label printing. Both aim at high efficiency and accuracy. Auto-assigns tasks in real-time (dynamically adjusts, neither stuck in old batch-wave methods). Kiosk pack process ensures correct items, suggests box, etc. (similar to ShipHawk's dynamic scan-pack). Management dashboards (touts management dashboards). Doesn't have own sort centers—would rely on standard carriers or 3PL's arrangements. More targeted at in-warehouse task optimization (laser focus). Both are new breed of WMS emphasizing automation, efficiency, and ease-of-use. Likely holds own against ShipHawk in pure WMS function. Difference may come down to specific focus areas (ShipHawk's pedigree in shipping vs UnieWMS's laser focus on in-warehouse task optimization). Vendor handles most enhancements (pushes updates centrally).

Support

ShipHawk: Doesn't specifically mention 3PL client portal; target might be slightly different (seems to target brands or retailers managing own fulfillment with WMS that plugs into ERP). If 3PL uses ShipHawk, clients would likely interface at ERP/OMS level, not directly in ShipHawk. Compliance labeling and documentation features show it helps 3PLs meet clients' retail compliance requirements (e.g., ensuring labels and packing slips meet certain retailer specs)—valuable capability for 3PL whose clients sell to big-box retailers. White-labeling moot since not providing client portal, but emphasizes 3PL can run ShipHawk under hood and customers just see better performance. Support included. Design to be 'configurable, highly agile' suggests built to adapt like tier-1 but easier—might allow more user-side config than UnieWMS's centralized updates.
UnieWMS: Currently also lacks dedicated external portal focus; both concentrate on empowering warehouse operator. Can generate shipping labels and match marketplace requirements, but handling various retailer ASN/label compliance might require additional configuration or integration. ShipHawk might ease certain client demands on 3PL (like routing guide compliance). Similarly behind the scenes improving service quality. Both likely allow 3PL to deliver better experience (faster, more accurate fulfillment) without necessarily providing front-end to end-client. Priority support and onboarding included. AI customer support. 4.9/5 CSAT. Continuous updates with early access programs. Vendor handles most enhancements. Free quarterly updates included. Updates pushed centrally (might rely on vendor side to adapt).

FeatureUnieWMSCompetitor

Pricing model$500/month flat (FREE at 42 clients)Likely low thousands per month range (quote-based)

Pricing transparencyTransparent $500/monthDoesn't list prices (quote-based)

Target marketMid-market 3PLs and warehousesScaling mid-market companies (those who can't afford tier-1 but need more than basic)

Cost comparison$500/month (probably cheaper)More expensive than UnieWMS but less than Manhattan (surmised)

Usage feesNo usage fees for core WMSPlus maybe usage-based fees for shipping network services (SBL)

Modular pricingAll features included (flat fee)Modular pricing—WMS vs Shipping software vs logistics network (SBL)

Pure software cost$500/month (flat)If ShipHawk bundles in logistics services, cost could be higher; if prices aggressively, might not be too far from Unie

Revenue opportunityEarn $12/client/month profitNo revenue—pure cost center

Product positioningComplete WMS with revenue model'Tier-1 WMS functionality' optimized for omnichannel but easier to use

Feature breadthComplete WMS (receiving through shipping)Very robust set—all core WMS processes plus strong parcel shipping capabilities

Core WMS featuresReceiving, putaway, picking, packing, shippingReceiving/putaway, cross-docking, continuous wave optimization, omni-channel picking, adaptive scan-pack, cycle counting, license plating, compliance labeling, integrated shipping

Cross-dockingAvailableCross-docking included

Wave optimizationWave-aware picking with auto-assignContinuous wave optimization (orders waved/picked in ongoing flow rather than static waves)

Wave approachAuto-assigns tasks in real-time (dynamically adjusts)Continuous wave optimization (very akin to UnieWMS, both dynamically adjust, neither stuck in old batch-wave methods)

Omni-channel pickingWave-aware pickingAdaptive omni-channel picking (can adjust picking strategies on fly for B2B vs B2C orders—sophisticated feature)

Adaptive pickingAuto-assign optimizes task flowAdaptive omni-channel picking suggests can adjust picking strategies on fly

Scan-pack approachScan-based pack checks (kiosk pack process)Adaptive scan-pack (dynamic scan-pack likely means system adapts to what items are scanned and guides packing accordingly)

Pack guidanceEnsures correct items, suggests box, etc. (similar to ShipHawk)Dynamic scan-pack guides packing accordingly

Cycle countingCycle counting includedCycle counting included

License platingAvailableLicense plating included

Compliance labelingShipping labels and marketplace requirementsStrong compliance labeling and documentation (guarantees eliminating charge-back issues)

Retailer complianceCan match marketplace requirementsCompliance labeling and documentation features show it helps 3PLs meet clients' retail compliance requirements (e.g., labels and packing slips meet retailer specs)

ASN complianceAvailable via integrationsHandling various retailer ASN/label compliance might be stronger (valuable capability for 3PL whose clients sell to big-box retailers)

Shipping DNACarrier integrations and rate shoppingStrong parcel shipping capabilities (their DNA is shipping software)

Shipping integrationIntegrated shipping (carrier rules, label printing)Integrated shipping included

Labor efficiencyAuto-assign engine optimizes laborLabor efficiency focus (minimizing travel, task interleaving)

Task interleavingAuto-assign optimizes task flowTask interleaving included

Travel minimizationAuto-assign reduces travelMinimizing travel (labor efficiency focus)

Logistics networkFirst-in-class peer-to-peer network for inventory optimizationUnique: SBL logistics network (sort centers, pick-up, last-mile optimization)

Network typePeer-to-peer for inventory sharing/optimizationSBL sortation network (can pick up and sort shipments for you)

Network roleInventory optimization across 3PL networkEffectively acting as hybrid between WMS provider and shipping carrier aggregator

Last-mile optimizationCarrier rate shopping and trucking ratesFocus on last-mile optimization—SBL ensures cost-effective shipping for customers

Sort centersNot included (relies on standard carriers)SBL sortation network includes sort centers (unique feature)

Shipping network advantageIntegrates with carriers, allows 3PL to use own negotiated rates3PL using ShipHawk can potentially lower shipping costs and improve delivery times by leveraging ShipHawk's carrier network

Multi-carrier optimizationCarrier rate shopping included (3PL can integrate third-party rate shop if needed)Has that natively (given their origin as TMS)

Packaging approachAll features included in one price (singular focus)Separate offerings (WMS vs Shipping software vs logistics network)—3PL might use WMS alone or WMS + SBL

Product focusWarehouse/fulfillment software (singular focus)If 3PL wanted aspect of outsourcing some shipping through network, ShipHawk is uniquely positioned

Feature overlapOverlaps a lot with ShipHawk (guided putaway, wave-aware picking, scan-based pack checks, shipping rules)Feature breadth quite comparable with both being modern and comprehensive for warehouse ops

Efficiency approachBoth aim at high efficiency and accuracyBoth aim at high efficiency and accuracy

ERP integrationsAvailable via API (can integrate to accounting)Integrates deeply with ERPs (native integrations with NetSuite, Acumatica, Infor, MS Dynamics, Sage, SAP)

ERP strategyCan act as OMS for channelsStrategy seems to integrate at ERP level—essentially making it complementary WMS/Shipping solution for ERP ecosystems

Marketplace integrationsPre-built marketplace connectors (Amazon, Shopify, etc.)—direct connectionDoes not explicitly mention direct marketplace integrations

Integration approachConnects directly to e-commerce channels for order importIf 3PL uses ShipHawk WMS, they might feed it from higher-level OMS/ERP

OMS capabilityCan act as OMS for channels, not just complementary to ERPIntegrates at ERP level (complementary to ERP)

Integration focusMarketplace-first approach (direct connections)ERP-first approach (complementary WMS/Shipping for ERP ecosystems)

API availabilityOpen APIs/webhooksLikely has strong API given background in shipping API

ExtensibilityOpen APIs and working closely with customersDesign to be 'configurable, highly agile' suggests built to adapt like tier-1 but easier

Configuration approachVendor handles most enhancements (pushes updates centrally)Might allow more user-side config than UnieWMS's centralized updates

Extensibility philosophyMight rely on vendor side to adapt since they push updates centrallyBuilt to adapt like tier-1 but easier—'configurable, highly agile'

Both extensibleBoth being relatively newer, cloud-based solutions, are probably fairly extensibleBoth being relatively newer, cloud-based solutions, are probably fairly extensible

Analytics approachReal-time dashboards (touts management dashboards)Mentions 'insightful visualized analytics' (implies dashboards)

Analytics UIManagement dashboards includedVisual analytics (dashboards) included

Analytics comparisonBoth provide visual analytics—seem evenly matched in having modern analytics UIsBoth provide visual analytics—seem evenly matched in having modern analytics UIs

Analytics capabilitiesReal-time dashboards for identifying improvement opportunities (travel reduction, throughput gains)Strong analytics to identify improvement opportunities (travel reduction, throughput gains)

AI capabilitiesRule-based intelligence (auto-prioritize tasks)Doesn't explicitly mention AI, but way they describe 'adaptive' and 'dynamic' suggests rule-based intelligence similar to UnieWMS

Automation approachRule-based 'AI-like' behaviorRule-based intelligence (adaptive, dynamic features)

New breed WMSNew breed of WMS emphasizing automation, efficiency, and ease-of-useNew breed of WMS emphasizing automation, efficiency, and ease-of-use

Focus differenceLaser focus on in-warehouse task optimizationPedigree in shipping (differentiator)

WMS function comparisonLikely holds own against ShipHawk in pure WMS function'Tier-1 WMS functionality' optimized for omnichannel

Shipping executionCarrier integrations and rate shoppingMight have edge in shipping execution and compliance details due to origin as TMS

Implementation timeline~30 days average (extremely fast)Likely implements in matter of weeks to couple months at most (possibly not as quick as UnieWMS)

Implementation promiseFocused on quick valueMarkets as avoiding 'multi-year, massive contracts' of tier-1, delivering solution for fast-paced companies

Implementation variation~30 days (standard)Could vary if lot of process tailoring needed or complexity of integration with ERP

Configuration timeQuick deployment (best practices built-in)Depends on if lot of configuration of best practices is needed

Speed comparisonBoth emphasize speed relative to legacy systemsBoth emphasize speed relative to legacy systems (might be in similar ballpark—maybe 6-8 weeks for moderate project)

Speed advantageBoth have advantage of speed (measured in weeks, not months)Both have advantage of speed (measured in weeks, not months)

Client portalCurrently also lacks dedicated external portal focusDoesn't specifically mention 3PL client portal; target might be slightly different

Client interfaceBoth concentrate on empowering warehouse operatorIf 3PL uses ShipHawk, clients would likely interface at ERP/OMS level, not directly in ShipHawk

Client portal availabilityNeither has built-in external portal focusNeither has built-in external portal focus (both concentrate on empowering warehouse operator)

White-labelingNeutral branding (behind the scenes)White-labeling moot since not providing client portal, but emphasizes 3PL can run ShipHawk under hood

Client experienceBehind the scenes improving service quality (faster, more accurate fulfillment)Customers just see better performance (behind the scenes)

Client valueBoth likely allow 3PL to deliver better experience without necessarily providing front-end to end-clientBoth likely allow 3PL to deliver better experience without necessarily providing front-end to end-client

Retailer compliance advantageCan generate shipping labels and match marketplace requirementsCompliance labeling features show it helps 3PLs meet clients' retail compliance requirements (valuable for big-box retailer clients)

Routing guide complianceAvailable via integrationsMight ease certain client demands on 3PL (like routing guide compliance)

Retailer ASN complianceHandling various retailer ASN/label compliance might require additional configuration or integrationCompliance labeling and documentation handles retailer compliance (advantage)

Target customer3PLs and warehousesSeems to target brands or retailers managing own fulfillment with WMS that plugs into ERP

Solution philosophyIf not tapping into ShipHawk's shipping logistics platform, UnieWMS might offer comparable in-warehouse benefits at lower costIf tapping into ShipHawk's shipping logistics platform (sort centers, etc.) is important, ShipHawk uniquely positioned

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Ideal for

3PLs seeking likely cost savings ($500/month flat vs ShipHawk's likely low thousands per month) with FREE WMS potential at 42 clients vs quote-based modular pricing with usage fees.
Operations wanting all features included (no modular pricing or usage fees for core WMS) vs ShipHawk's separate WMS/Shipping/SBL network modules with usage-based fees for shipping network services.
Warehouses needing marketplace-first integrations (direct marketplace connectors, can act as OMS for channels) vs ShipHawk's ERP-level integration strategy expecting higher-level OMS/ERP to feed it.
3PLs prioritizing pure WMS functionality (comparable tier-1 level features, holds own in pure WMS function) where laser focus on in-warehouse task optimization is primary need vs ShipHawk's shipping pedigree advantage.
Operations wanting faster deployment (~30 days vs weeks to couple months) where both emphasize speed relative to legacy, but UnieWMS's promise is extremely fast.
Warehouses not needing external sortation network (if not tapping into ShipHawk's shipping logistics platform, UnieWMS offers comparable in-warehouse benefits at lower cost) vs ShipHawk's SBL sortation network advantage for last-mile optimization.
3PLs with marketplace-focused clients (direct e-commerce channel connections) vs ShipHawk better for brands/retailers managing own fulfillment with WMS that plugs into ERP.
Teams seeking vendor-handled configuration (updates pushed centrally) vs ShipHawk's potentially more user-side config (built to adapt like tier-1 but easier, 'configurable, highly agile').
Operations needing comparable WMS functionality (both provide continuous/adaptive wave optimization, dynamic scan-pack, labor efficiency, visual analytics) where UnieWMS likely holds own at lower cost.
3PLs wanting revenue opportunity through white-label revenue model ($12/client/month at 42 clients) vs ShipHawk's ongoing subscription and usage fees with no revenue opportunity (pure cost center).

Outcomes you get

Likely cost savings: $500/month flat vs ShipHawk's likely low thousands per month (probably cheaper for pure software use). If ShipHawk bundles in logistics services, UnieWMS could be significantly cheaper. FREE WMS at 42 clients vs ShipHawk's ongoing subscription and usage fees.
All features included: No modular pricing or usage fees for core WMS vs ShipHawk's separate WMS/Shipping/SBL network modules with usage-based fees for shipping network services. Flat fee vs quote-based modular pricing.
Marketplace-first approach: Direct marketplace connectors (Amazon, Shopify, etc.) connecting directly to e-commerce channels for order import vs ShipHawk's ERP-level integration strategy (complementary WMS/Shipping for ERP ecosystems). Can act as OMS for channels vs expecting higher-level OMS/ERP to feed it.
Comparable WMS functionality: Both provide tier-1 level features with continuous/adaptive wave optimization, dynamic scan-pack, labor efficiency focus, visual analytics. Likely holds own against ShipHawk in pure WMS function. Both are new breed of WMS emphasizing automation, efficiency, and ease-of-use.
Faster deployment: ~30 days (extremely fast) vs ShipHawk's weeks to couple months (possibly not as quick, depends on ERP integration complexity and process tailoring). Both emphasize speed relative to legacy (measured in weeks, not months).
Shipping network trade-off: First-in-class peer-to-peer network for inventory optimization vs ShipHawk's SBL sortation network (can pick up and sort shipments, last-mile optimization). If not tapping into shipping logistics platform, UnieWMS offers comparable in-warehouse benefits at lower cost.
Retailer compliance nuance: Can generate shipping labels and match marketplace requirements vs ShipHawk's stronger compliance labeling and documentation (helps 3PLs meet retail compliance requirements, valuable for big-box retailer clients). ShipHawk might ease certain client demands like routing guide compliance.
Configuration flexibility: Vendor handles most enhancements (pushes updates centrally) vs ShipHawk might allow more user-side config (built to adapt like tier-1 but easier, 'configurable, highly agile'). Both are extensible cloud-based solutions.
Pure WMS comparison: Laser focus on in-warehouse task optimization (likely holds own in pure WMS function) vs ShipHawk's pedigree in shipping (might have edge in shipping execution and compliance details due to origin as TMS). Difference comes down to specific focus areas.
Revenue opportunity: Transform cost center to profit center with white-label revenue ($12/client/month at 42 clients) vs ShipHawk's ongoing subscription and usage fees with no revenue opportunity (pure cost center).

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